Brief Breakdown

The challenge

I am required to design an integrated campaign that works towards solving an allocated world problem using contemporary graphic media and emerging technologies. The campaign requires me to formulate a plan that addresses my world problem in an imaginative and creative way.

My allocated world problem is : INEQUALITY

Points to bear in mind :

• This brief is not commercially orientated
• Idea generation and strong ideas are prominent.
• There are no limits.
• It must prominently feature emerging tech and media campaigns.

Deliverables :

1. An initial Hook
2. A 1 minute presentation video.
3. A basic website with a Home, About page etc
4. Research and Idea development blog.