Advertising Techniques

Interesting Character – Advertising techniques are all about creating characters, or a cast of characters that add recognition and a story value to the campaign. Your character could be some actor playing a role, like a footballer or psychiatrist or the Prince of Persia. You can also go for an animated, illustrated, or a cartoon character.

Personification – This advertising techniques can help in creating advertisement campaigns that are more human, interesting and engaging, and finally, more relevant to your target audience. By giving your product or service a human ability, like emotion, thoughts or speech, you can turn it into a person and people like to buy from people not companies or corporations.

Exaggeration – Take your concept and the primary idea you want to communicate. Take it to the extreme, push it beyond reality and reason; in visual or in the copy, or both. Exaggerate a problem, or a benefit, or the physical appearance, or size in order to oversell a concept.

Demographic positioning –  This advertising technique is used to position your product or service to appeal to your target audience having specific demographic characteristics like age, race, gender, marital status, level of education, income, sexual orientation and other things. Demographic positioning can open up a huge niche market and provide a solution to that given demographic.

Similes and metaphors – This is a useful advertising technique for communicating abstract and complex ideas similes and metaphors. It also communicates an idea quickly and relatively effectively. Similes and metaphors are high performance deliverables in creative communication that when utilised can produce a host of benefits.

Emotion – Emotional music, images, themes are great tools for triggering positive feelings that could be transferred to a brand, product or service company. Digital and broadcast media are the ideal channels to trigger emotion. Film, TV, and radio lets you tell stories and also support the stories with characters and music.

Specific benefits – Benefits add value to your target audience. Ask yourself about the benefits of the product or service that you yourself can derive from the product. A benefit advertisement’s persuasive energy comes from two traits. First, the importance of the benefit to the target customer, and two, specificity of the benefit.

Testimonials – Testimonials have persuasive energy. It comes from believability, attitude, motive, and expertise. Testimonials can come in many colours from celebrities to general customers and feature a range of opinions that help to inform those looking to purchase a product.