Chat Bots

Chatbots are a cost effective and practical use of ai (artificial intelligence ) that can resolve problems for customers without the potential need for any human interruption. In addition to the above, chatbots integrate with the platforms that consumers now feel most comfortable interacting through: social media. apps such as facebook messenger can implement chatbots to also take payments if needed. they take no coding knowledge to produce and can allow brands to integrate with customers.

Brand Advocates

Brand advocates can essentially boost campaigns with highly regarded instagramers posting comments and endorsements about products or services provided. this can also be celebrities who post about the products and state how much better their life is with said product in their life. A key example is ryan Reynolds posting about the Deadpool release which saw him produce fake movie posters, random captions that tie in with the character, the use of custom emojis and teaming up with other celebrities to produce pr stunts that increased mass appeal.

Gamification

Marketing Gamification is when you create your own viral content that usually indirectly promotes your brand or services. This includes creating a viral video, hosting a competition, or creating a novel site that’s just to get peoples’ attention. The problem With Marketing Gamification, is if it truly becomes viral, you are able to reach millions of people. However, when people talk about it, they usually don’t talk about the brands but the campaign itself, so the campaign needs to connect to the company itself in one way or another.

Brand Management

Social media brand management is the most common form of social media. it is a simple premise of slowly building up followers This includes creating and maintaining a blog and Twitter Account, engaging people who are interested, sharing valuable things in your industry, and eventually building up trust. This technique is effective because it fully utilises the SOCIAL part of social media. You are out there engaging your target audience. You are making friends with them and creating value for them. You are building your own popularity and trust.

Content Creation

Providing consumers with the tools to generate their own content and produce posts via instagram, twitter, snapchat and facebook messenger. this generates buzz amongst loyal consumers and those new to the brand. Essentially this is a strong component as it produces experiences that are new and bespoke to each customer. it also can spread as a challenge that is further pressed with the introduction of incentives such as coupons, free products, samples and prizes.

Brand Transparency

Brand transparency is a growing trend that is powerful as it resonates with consumers. this looks into the process of the business and provides valuable information that helps to inform the consumer. a key example is Mc Donalds who produced an app that when a consumer took a photo of their food they could trace its origins back to the exact farm that produced it. This dispelled myths that Mc Donalds produced inferior products and built trust amongst customers. Other ads tend to also adopt a transparent view to show customers the inner workings that make up the brand they love.